The tradeshow for production technologiesApril 7-10 2015 // eurexpo lyon

Communication plan

A comprehensive and targeted communication 

plan to support the event.

INDUSTRIE, the largest general trade fair in France, gathered 20,464 professionals every year: decision makers, prescribers and users, coming from all the destination sectors. The quality of the visitorship, at the fair, is the result of an expert targeting process and of daily monitoring, phoning and updating of our database.

INDUSTRIE develops a communication plan at an unprecedented scale designed for the professionals:

A targeted communication

The worldwide offer gathered at the fair draws a high percentage of prescribers, coming from more than 50 destination sectors. The profile of our visitors and of the majority of the services on set are a guarantee to find useful contacts that will evolve in actual business opportunities.

INDUSTRIE works in order to broaden and secure a contact base in France as well as Internationally:

  • 1 qualified database, updated daily throughout the year,
  • All the industrial sectors are represented at the fair,
  • Contacts that are targeted according to their role in the production chain : buyers, prescribers, users, technicians.... …
  • Phoning operations over more than 19 counties,
  • Actions focused on targeted countries,
  • Various European delegations are invited

An ongoing and efficient operation that confirms its success every year.

A connected event

At INDUSTRIE, we maintain a communication network, through our database, thanks to a full array of tools and media:

  • INDUSTRIE Infos magazine is sent personally, and free of charge, to more than 35,000 contacts at the heart of the companies, in printed version, and emailed to our entire database as an e-version. This magazine includes exclusive news about the trade fair : interview, visits of factories, fact sheets on current issues (strategy, innovation, professional training, ...).
  • More than 600,000 hard copy invitations are sent out to our contacts, or can be found in partner magazines, in order to promote the event and to invite decision makers and users from all industrial sectors.
  • Our monthly Newsletters , provide a newsfeed of the event. More than 100 targeted news are sent out and arranged according to our entire database.
  • Our web traffic, is more than 210,000 visits per year. It is an actual window for our exhibitors, as well as a place where our visitors can find all the information they need. Thanks to its responsive format, the website can be used by anyone, anywhere.
  • Social Networks : INDUSTRIE can be found on Facebook, Twitter, LinkedIn and Viadeo. Another way to spread the news about the event, our exhibitors, the concerned sectors...…
  • A recruiting platform acts as a gathering and meeting point for businesses and job-seekers, and currently features more than 400 CVs and job offers.

Our trade fair in the media

Thanks to our partnership with more than 50 titles of professional printed press or online media, classifieds, news read, and inserts, Industrie news’ are spread and followed.

Industrie’s press conference gathers all the main press titles, the trade unions and the industrial representatives in order to communicate about the sector, the trade fair and our animations. This constant information feed in the prominent media, is a guarantee of exposure for our exhibitors.

News

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